Acceptable and unacceptable marketing practices

Unacceptable marketing practices

Providers must remain neutral when assisting with enrollment decisions and may NOT:

  • Offer sales/appointment forms
  • Accept Medicare enrollment applications
  • Make phone calls or direct, urge or attempt to persuade members to enroll in a specific plan based on financial or any other interests of the provider
  • Mail marketing materials on behalf of plan sponsors
  • Offer anything of value to induce plan enrollees to select them as their provider
  • Offer inducements to persuade members to enroll in a particular plan or organization
  • Conduct health screening as a marketing activity
  • Accept compensation directly or indirectly from First Choice VIP Care Plus (Medicare-Medicaid Plan) for member enrollment activities
  • Distribute Plan materials/applications

Acceptable marketing practices

Providers are required to:

  • Provide the names of First Choice VIP Care Plus sponsors with which they contract and/or participate
  • Refer their patients to other sources of information, such as State Health Insurance Program (SHIP), plan marketing representatives, their State Medicaid Office, local Social Security Office, CMS' website at or 1-800-MEDICARE.
  • Share information with patients from CMS' website, including the "Medicare and You" Manual or "Medicare Options Compare" (from, or other documents that were written by or previously approved by CMS.

H8213_001_WEB_318369 _Approved_11132018